Stanley® Introduces a Professional 25 Foot FatMax® Auto-Locking Tape Rule with a Customizable Hook System

Alternate Text FMHT33338_12.jpgNEW YORK CITY, NY – August 21, 2013 – Stanley® announced today the introduction of a new 25 foot FatMax® auto-locking tape rule – model FMHT33338. At the very heart of every professional’s tool collection is a tape rule. Vice President of Innovation Christopher Woolley explained why this tape is unique, “Our engineers are constantly looking for new ways to deliver innovation that matters to our users, and this tape

is no exception. We know pros are often on the jobsite measuring with one hand and marking with the other. The auto-locking design combined with professional features such as eleven feet of standout*, help to deliver a solution for the jobsite where we know time is limited and maximizing performance is a must.”

The new FatMax® tape has a blade that automatically locks at the length to which it is extended. When the release button is depressed, the blade retracts. The auto-locking feature allows users to control tape retraction which helps to provide long blade life and reduce the risk of injury. The tape also features a manual mode, a setting used to override the auto-locking mechanism, enabling it to become a traditional retractable tape, by depressing the button and pulling back away from the hook.

Featuring a customizable hook system, users can configure their tape for the right application. Woolley added, “Pros will love our new detachable hook system. They can connect the over-sized hook attachment for framing applications or remove

it for standard applications. All of these features plus on board hook storage,

for up

to two attachments, allows the FatMax® tape to be the most versatile tape we’ve

made to date.”

Historically, auto-locking tapes have been popular among DIY users, but this tape offers the features and benefits that professionals have come to expect from the FatMax® brand. The 1-1/4 inch blade touts eleven feet of standout*. The blade is coated in Mylar®** and features BladeArmor® coating for durability and long life. The True-Zero™ end hook provides accurate measurements.

The FMHT33338 will be available in September 2013 in home centers, mass retailers, and hardware stores and will retail for approximately $24.99.


The new Stanley® FatMax® 25 foot tape rule – FMHT33338 – is a professional

quality tape rule with an auto-locking mechanism and interchangeable large hook attachment. It will retail for approximately $24.99 and will be available in September 2013 in home centers, mass retailers, and hardware stores.

About Stanley®:

Stanley®, a brand of Stanley Black & Decker, Inc. is a diversified worldwide supplier of tools and engineered solutions for professional, industrial, woodworking, construction and do-it-yourself use. For over 170 years, the trusted Stanley® brand has been synonymous with quality, value and reliability. Its well-known hand tool and storage brands include Stanley®, FatMax® and FatMax Xtreme®. Headquartered in New Britain, Conn., Stanley Black & Decker, Inc. operates multiple manufacturing facilities and sales offices throughout the globe. For more information, visit or follow Stanley on Facebook and Twitter.

*Based on maximum performance

**Mylar® is a registered trademark of DuPont Teijin Films for its polyester film. Only DuPont Teijin Films makes Mylar® polyester film.